A Simple Idea
We saw the residents of Charlotte take to the streets in the biggest event we have had blu was born from an idea in a bar in Charlotte, NC back in 2009. Founder Jason Healy was frustrated with the smoking bans at that time and realized that there had to be a different way. His idea quickly grew from that small bar into the global brand that it is today. For over a decade now, we have continued to produce quality products for our adult consumers.